Strategic Market Positioning, Visioning,
and Planning

We believe that all organizations and their target markets have life cycles that are constantly changing.  Renewing or extending an organization’s life cycle requires monitoring service value and often recasting the organization’s target market position and vision.  An organization can have a perfect vision of the wrong direction or be doing the wrong things right and fail faster and more efficiently.  The Slater Group specializes in renewing an organization’s life cycle through the development and implementation of a dynamic strategic market position, vision and plan. We assist organizations in designing and implementing pro-active market alignment and change strategies with the highest level of achievable buy-in and participant ownership. 

Systemic change can be needed to realign or position the organization with its changed or new target market. The amount and rate of change needed may exceed the present business design’s ability to adapt resulting in a need for reengineering and restructuring.  Limited resources and the ability of the organization to internalize the necessary changes may prevent timely implementation. 

Our methodology is vision driven, outcome directed, strategic in scope, marketing-oriented and designed to develop support among the employees, boards, customers, community leaders, business / industry leaders.  Each activity is designed to build team work, open communications, consensus, and support.  Our systematic approach allows the organization to build on the accomplishments of each phase and activity of the process.  Additional benefits include:

  • Unify the organization around its core mission and its strategic market position, vision and plan.
  • Strengthen the organization's cohesiveness through the team-building activities that are infused throughout the process.
  • Clarify the organization's role and relationship with other entities as it sets its strategic directions towards the selected future.
  • Strengthen the effectiveness of the organization as its energy and resources are strategically focused upon those actions necessary to achieve its envisioned future.
  • Empower the organization to exercise greater leadership.
  • Produce the strategies and work-programs needed to create the desired future.